Key Personnel

Allison Clarke

Allison Clarke

Founder  |  Send Message

Allison and her husband Kip founded Flashes of Hope during their son's first treatment for cancer. The first shoot was held in August of 2001in Cleveland, Ohio. Prior to founding Flashes of Hope, she was a Senior Account Executive at Imagio/J.Walter Thompson in Seattle. She began her career in television as a producer for the NBC affiliate in Cleveland and then as an on-air reporter for the ABC station. Allison also appeared in national commercials and print campaigns as a model. She graduated with honors from Boston College on a full athletic scholarship and was named an Academic All-American.

Kristine DiFiore

Kristine DiFiore

Chief Financial Officer  |  Send Message

Kristine DiFiore joined Flashes of Hope in 2005 and was instrumental in planning and executing Flashes of Hope's national expansion. Prior to assuming the role of Executive Director, Kristine ran the organization's national operations out of the Cleveland headquarters and managed the Flashes of Hope Chapters across the country. She began her career as a loan officer for Bank of Boston before becoming an executive with GCC Technologies in Boston, MA. Over the past ten years, she has served a variety of community organizations and currently holds board positions serving the arts, recreation and youth athletic programs. Kristine graduated from Bowling Green State University with a BA in Health Care Administration.

Lisa Cencula

Lisa Cencula

Chief Marketing Officer  |  Send Message

As Director of Operations for Kaleidoscope, a 35-person design firm she founded with her husband in 1989, Lisa brings a wealth of entrepreneurial experience to the Flashes of Hope team. Working with customers such as Procter & Gamble, Rubbermaid, and Moen, she designed and executed the firm's strategic marketing plans, including tradeshow and special events planning. After selling Kaleidoscope in 2004, Lisa worked in Retail Marketing for Stark Enterprises, a regional developer of mixed-use properties. Lisa graduated with honors from The Cleveland Institute of Art with a BFA in Photography. She is an avid supporter of Therapy Dogs International.

Cathy Welcsh

Cathy Welcsh

Kick-It Director  |  Send Message

As Kick It Director, Cathy is responsible for running the program and raising money for childhood cancer research. She recently worked in marketing at the Elevation Group and has significant fundraising experience in schools. She was the co-owner of Seattle Coffee's House, a successful coffee store in the Wooster, Ohio community. Cathy also worked as an Account Executive for Pleasant Holidays and Nabisco. She received a Bachelor of Arts from Baldwin Wallace College.

Mary Selhorst

Mary Selhorst

Director of Development  |  Send Message

Mary Selhorst joins us in Development after years of non-profit volunteer work on fundraising, event planning and strategic planning at the Board level. She spent 15 years in commercial lending and division management and several years teaching business and accounting classes at a local college. She has a B.A. from the College of Wooster and an MBA from Weatherhead School of Management, Case Western Reserve University.

Karen Neimeister

Karen Neimeister

Program Manager  |  Send Message

Utilizing her extensive experience with volunteer management, Karen joined the Kick-It team in 2012 to run the school program in Northeast Ohio. Most recently, she was a program director for The Littlest Heroes, a children's cancer charity. She also worked for Hospice of Jackson and the Ella Sharp Museum. Karen began her career in marketing at Dawn Foods after graduating from Miami University with a business degree. She serves as a Guardian Ad Litem for CASA for Kids and teaches Sunday school.

Shari Bullen

Shari Bullen

Accounting  |  Send Message

Nina Sheffler

Development  |  Send Message

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