How We Work

When a child or teenager is diagnosed with cancer, trips to the hospital instantly become the new routine. Isolated from school, siblings and friends, it can be a challenge to find reasons to smile. Yet, children with cancer find a way.

GENESIS | Photographed by Christina Armenian

GENESIS | Photographed by Christina Armenian

We are honored to be there to capture those smiles and forever preserve images of courage, beauty and dignity.

By focusing on the child, we put cancer in the background. The photo shoot atmosphere quickly turns a routine day into a celebration of the love that surrounds them.

Each family is presented with black and white printed photo enlargements, proofs and a digital photo gallery of all the images. The portraits help the children see themselves in a new light. The images are not of sick kids, but of strong and beautiful children filled with hope.

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Visit @AldiUSA and stock up on #AlexsLemonade items to help raise $1 Million to fight childhood cancer🍋 https://t.co/COLOqk0e7Y

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